Cadbury Going Fair Trade in the UK

March 24th, 2009

Cadbury Dairy Milk (a leading chocolate bar in England) is going to start using Fair Trade cocoa this summer. That means they’ll be supporting a better way of live for many farmers and communities, as well as the environment! Fair Trade practices are also sustainable.

It’s the first major chocolate bar to go Fair Trade!

However, Cadbury needs to understand that chocolate consumers in the US want Fair Trade too. Please let them know your feelings at Green America. You can fill out a form to have your name added to a letter being sent to Cadbury. It will take less than one minute.

The video below with the Cadbury Chief Executive helps explain why the Fair Trade step was taken.