Last summer I started using Burt’s Bees beeswax lip balm as an alternative to petroleum-based ChapStick.
The natural beeswax lip balm feels much better. Burt’s Bees had a lot of green business practices, including using recycled packaging.
But Burt’s sold to Clorox last year for $913 million. Clorox says it’s going green and wants to help make Burt’s Bees more mainstream.
What do you think? Is Clorox really “going green” or are they just trying to cash in on the green movement? They did just release a line of green cleaning products, Green Works, for the home.
In case you don’t know, Burt actually exists. Before he started the company with a partner he lived in a turkey coop and sold honey out of the back of his pickup truck. I’m not sure if that made the lip balm any better. Maybe not, but this man loves nature. It seemed like a nice little company.
But it got big. And it got sold. Perhaps this means the product will reach more people now. Maybe it means Clorox really is trying to be more responsible (and more profitable). However, if Clorox didn’t buy a company like Burt’s, what would they buy? There are all kinds of horrible options out there.
While some people are now refusing to buy Burt’s, I’m going to wait and see what happens. Besides, I got so much Burt’s Bees for Christmas, I won’t need to buy any for at least a year.
(Image is from www.burtsbees.com)
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